LFP - Large-Format-Printing
Roland DG Starts Worldwide Sales and Support of DIMENSE Products
Saturday 06. April 2024 - Roland DG announced the start of sales and support for DIMENSE, a large format digital printing solution with unique three-dimensional embossing. DIMENSE is developed and manufactured by DG DIMENSE, a new joint venture established in Lithuania in October 2023.
“By offering the unique added value created by DIMENSE to customers around the world, we will accelerate the digitalization of the interior decoration market,” said Tony Miller, President of Roland DG’s Global Sales and Marketing Division.
The DIMENSE solution consists of the Dimensor S inkjet printer combined with special media that has the property of foaming when heated, a structured ink to control foaming, and CMYK water-based ink that is safe for use indoors. After printing, the media is heated by the printer’s on-board heater, which causes areas not coated with structure ink to foam up to 1.5 mm thick, faithfully realizing the envisioned textured design. This innovative solution enables on-demand output of graphics with a three-dimensional presence.
DIMENSE has developed an exclusive line of PVC-free media, which is friendly to both the environment and people. Several finishes of media are available, including matte, suede, metallic silver, metallic gold, pearlescent, and chameleon, enabling the production of a wide variety of interior decorations, including wallpaper, as well as point-of-purchase materials.
“In addition, when you paint over wallpaper with added embossing expression with commonly available paints, it is possible to create awe-inspiring artistic effects that are different from digital printing.” Miller added.
The lineup also includes textile media ideal for indoor signage such as silicone edge graphics, canvases, roll-up banners, and POP, etc. Due to their compliance with safety standards such as AgBB and A+ certification, these media can be used safely in a variety of indoor situations.
“It is said that less than 5% of wallpaper printing has been digitized, and this industry is expected to accelerate. There is also a growing need for commercial facilities that provide people with an unforgettable experience, and for offices and living spaces that are uniquely their own, and digital printing solutions will play an increasingly active role in this interior decoration.” Miller said.
“DIMENSE provides a unique and special expression that not only stands out but can also captivate people by producing a company’s vision and history, brand image and story, and product concept. We look forward to leveraging our global sales and support network to bring this great solution to the global interior decorating market.”