Finishing & Screen Printing
palamides GmbH unveils new customer-centric branding with USA website
Wednesday 02. August 2023 - The value proposition of palamides is based on the pillars of partnership, inventiveness and quality. Partnership is the companys commitment to deliver and continuously develop solutions fitting customers production needs in the printing and packaging industries.
New tagline, “Technology for Success” emphasizes the company’s commitment to advancement and progress
palamides GmbH, the leading provider of automated deliveries and stackers for the printing industry, announced a new corporate branding with a customer-centric approach and the launch of its new palamides USA website. The new design is designed to provide an improved user experience and better communication of the company’s value proposition.
The value proposition of palamides is based on the pillars of partnership, inventiveness and quality. Partnership is the companys commitment to deliver and continuously develop solutions fitting customers production needs in the printing and packaging industries. palamides considers something new as inventive only when the technology is implemented by customers with better results than previous products or features. Commitment to quality including palamides manufacturing its equipment in Germany to the highest standards.
The new company slogan, “Technology for Success” refers to palamides work integrating technology and data management in solutions for its customers. “We support our customers throughout their production processing,” said Stefano Palamides, Managing Director, palamides GmbH. “With this new design, we stress our ability to provide our customers with a competitive advantage in technology and support of the Industry 4.0 digitalization of the printing industry. “Technology for Success” is our commitment to helping customers improve their business outcomes by providing industry-leading solutions.”
The new company branding should help customers and partners recognize palamides GmbH easily while increasing brand loyalty, familiarity and trust. The new logo includes an iconic “m” representing the history and future of palamides as a book bindery in the 1970s to a technology leader today for postpress production processing.
“The new palamides GmbH brand offers an elevated customer experience with its clear and memorable design, connecting easily with end-customers,” said Jonathan Graham, Head of Marketing, palamides GmbH. “By partnering with us, customers can leverage our strong brand identity and extensive online exposure to promote their advantages in postpress production processing, attracting more sales and new customers.”
The palamides USA website launched with the new branding on July 26, 2023. The international website, marketing collaterals and other materials reflecting the new branding will launch over the next month.