Packaging

Folding carton industry: Customers should plan their requirements in advance

Tuesday 12. October 2021 - The cartonboard and folding carton market is currently characterised by a very tense situation. Delivery times for cartonboard and folding cartons have recently extended to an unprecedented extent. The price structure has moved sharply upwards in the same way.

Forward planning of future requirements and sufficient lead time for new projects by customers of the cartonboard and folding carton industry is therefore even more than usual the order of the day.
SUPPLY CHAIN FLUCTUATIONS: INCREASED DEMAND MEETS SCARCE RAW MATERIALS WITH SIMULTANEOUS LOGISTICS PROBLEMS
According to industry experts, several reasons can be cited for the fact that the otherwise so stable supply chain for cardboard packaging for consumer goods is currently suffering from fluctuations. On the one hand, the internal demand for virgin fibre-based cartonboard in Asia and North America as well as the disruptions in international logistics and the exorbitant increase in freight costs in global goods traffic are responsible for the estimated 300,000 t shortage of virgin fibre-based cartonboard in the European converting market. These could not be compensated for in the short term. On the other hand, on the recycled paper side, a Covid-related lower volume of recovered paper, which has already been widely covered in the media, met with an increased demand for many types of recovered paper-based packaging.
With the recovery of the European economy at the beginning of the second quarter, ordering behaviour picked up again, especially in markets affected by Covid, such as food service, premium drinks and cosmetics, and supplemented an already stable to increasing demand in many food segments due to the temporary lockdown in the food service industry.
As a result, folding carton production for numerous customer segments is running at high capacity, and supply chains are filling up to the point of building up safety stocks. For the latter, security of supply with packaging materials and packaging supplies is seen as the dominant driver. This results in particular in orders being brought forward and higher order volumes the further forward one moves in the supply chain.
As a result, the order backlog at the cartonboard mills is growing, which leads to a significant increase in delivery times. While the lead time for orders depending on the cartonboard grade was at an average and usual level of 4-8 weeks in 2020, it increased to 10-20 weeks over the summer – and even more for special grades.
The first forecasts for the European cartonboard and folding carton market in 2021 were recently provided by the British consultant NOA Prism, which presented the “European Carton Prospects Report 2021” on behalf of the European folding carton association ECMA. According to this report, the consultancy estimates an exorbitant increase in the order volume of folding boxboard of 10.9% for the European markets in 2021 compared to the previous year, with a simultaneous forecast increase in the volume of folding boxes of “only” 3.7%. Even though these are only momentary estimates, they feed the warnings of industry observers about supply chain disruptions.
MASSIVE COST BURDEN ON THE FOLDING CARTON INDUSTRY
The aforementioned extended delivery times find their analogy in several realised price increases for cartonboard. The same applies to other raw materials and supplies for folding carton production as well as, for example, for pallets or transport packaging, which have a massive impact on the cost situation of folding carton manufacturers.
CUSTOMER FORECASTS ARE IMPORTANT
In the current situation, Andreas Helbig, spokesman of the FFI board and Managing Director of SEDA Germany GmbH, believes that realistic forecasts from customers are very important: “In the current market situation, good, forward-looking planning is essential. Panic and safety buying lead to additional shortages and are counter-productive. Customers are therefore well advised to plan with sufficient lead time, especially for new projects, in order to avoid new distortions.”