Prepress

Taopix helps drive the sale of fresh apples with a marketing campaign by Danish PR firm, Essencius

Wednesday 04. August 2021 - Taopix have announced a partnership with Danish PR Agency Essencius on a marketing campaign aimed at increasing the sales of apples. Essencius was founded in 2006 and we have perfected the art of integrated marketing campaigns with measurable results.

“Our client had a goal of increasing their fresh apple sales and we pitched the idea of rewarding consumers with a free recipe book containing select recipes featuring apples as the core ingredient. We combined the popularity of do-it-yourself projects during the pandemic with the incentive of a purchase of each tray of apples. The client loved the idea, and we found a partner who would help us realise our vision for this campaign. Unfortunately, due to the Covid-19 pandemic, our partner was bankrupted, and we found ourselves needing to find a new service provider who could adapt to the needs of our project.” Comments Brian Sejersen Orland, Managing Partner at Essencius.
“We started searching online for potential service providers who could help us, but we found that many providers of photo personalisation software focused on a very particular type of customer and had an inflexible business model. Taopix were the only providers who were willing to adapt their offer to suit the nature and requirements of our project. Our creative team tested the Taopix solution and found that it was easy to use and a good fit in relation to the project that we had in hand, this along with the excellent service we received led to us partnering with Taopix. The implementation was easy and seamless, and we were able to launch our campaign in a very short turn around. We had an exceptional response to our campaign and increased the sales of apples. Our marketing was multifaceted and included influencer marketing on social media that worked very well.” Continues Mr. Orland.
“We thoroughly enjoyed working on this project together with the Essencius team. We have seen the benefit of expanding our offering to include markets that we would not have thought viable in the past. The success of this project & return on investment is a testament to the possibilities that can be achieved when partnering up with Taopix.” Says Michael Carey, Global Head of Business Development for Taopix