Consumables

Inapa Germany launches new brand concept

Thursday 24. September 2020 - inapa Einfuehrungskampagne Banner 300x300px 4de3a25cc7Easy to understand, clearly structured, from a single source - Inapa Germany will launch a new brand concept in September 2020. The full range of paper products with new brand names combines the product diversity of the wholesale companies Papier Union and Papyrus Deutschland.

The first step will be the launch of the picture printing papers arto and galaxi in the premium segment, the uncoated paper lona and the recycled paper enviro. In an organic transition of the existing brands and qualities into the new brand world, this will be followed by a staggered transition of the opaque papers (bavaria/wodo), fine papers (fine’s), cardboard (ina/tore), colour papers (joly), digital printing papers (ibit), synthetic printing substrates (sylo), adhesive papers (contac) and label paper (pino). The strategic conception of the new brand names is based on a phonetic-emotional and self-explanatory approach.
Paper diversity in an unmistakable brand world
The new brand concept of Inapa Germany is named after a sound and writing structure that is easy for customers to understand and intuitive, with a clear assignment of functionality: “arto / galaxi – The picture printing paper”, “lona – The uncoated paper” and “enviro – The recycled paper”. The starting point for the new, independent naming was the question: “What does a paper sound like?”. With two, maximum three syllables and a minimum of one vowel, the picture printing paper arto and its premium segment galaxi stand for attributes like “cool” and “rational”. The name for the uncoated paper brand lona reflects its feminine warmth and softness. The already existing brand enviro is more value-oriented and embodies the positive attributes “ecological” and “sustainable”.