Prepress
X-rite announces metavue
Friday 25. August 2017 - New non-contact imaging spectrophotometer provides precise color matches for a wider range of customer samples including paint chips, stucco, vinyl, wood and fabric
X-Rite Incorporated, a global leader in color science and technology, and its subsidiary Pantone LLC, announced the launch of MetaVue, a breakthrough non-contact imaging spectrophotometer for retail paint matching. MetaVue provides paint associates the ability to easily respond to a range of different types of customer samples and accurately measure them, building confidence behind the paint counter, and increasing customer loyalty.
“Todays paint departments are asked to measure and match all sorts of small or odd shaped samples which requires color matching devices to be more versatile than ever before,” said Chris Winczewski, Vice President, Strategy and Product Planning, X-Rite. “MetaVues live video preview ensures a more accurate measurement of large, small, curved or textured samples for precise paint formulation the first time. It also helps engage customers in the color matching process so that they can feel confident in their paint purchase.”
MetaVue is the first color matching device on the market to offer an on-board camera to help retail paint departments accurately target customer samples. Retail associates can see the sample they are measuring and digitally target the desired area. MetaVue also includes an advanced smart spot image feature that matches color, taking into consideration appearance affects such as texture and gloss, to ensure accurate matches.
MetaVue features an adjustable aperture size, ranging from 2mm to 12mm. For larger items, MetaVue can be horizontally or vertically positioned to allow associates more flexibility. Associates can take the measurement directly from the MetaVue device instead of having to reach over and click the mouse. Associates can also use MetaVue to measure exact dominant colors from multi-colored samples. While other color matching instruments average multiple colors, MetaVue can acquire separate measurements of multiple colors with a single click, saving time.
“About 25 percent of what we do is color-matched,” said Randy Service, Manager, Paint Department, for a large hardware store in Calgary, Alberta. “People bring in all kinds of things to be matched – cushions, bedspreads and a range of multi-colored items. Weve already used MetaVue to do more than 300 paint matches and experienced a high degree of accuracy. This has significantly reduced our number of mistints. The MetaVues on-board camera gives us the ability to target a very finite area. If we can pull out that special little green or blue area in the fabric and give the customer a good match, that is huge for us.”
Paint departments in large retail brands and independent paint and hardware retailers can use MetaVue in conjunction with ColorDesigner PLUS for fast formulation of accurate paint recipes and storage of custom paint recipes for repeat customers. ColorDesigner PLUS color matching software expedites and refines the paint selection process, eliminating wasted effort and needless formulation errors. It has the ability to connect to a paint dispenser system for fast delivery of paint color formulations, mix the customers color in the paint product they want, and an option to look up colors across paint lines.
MetaVue is commercially available worldwide.