Consumables

NewPage Expands Shift Campaign With New Promotion

Tuesday 01. July 2014 - Showcases Sterling Premium Versus Other Leading Premium Papers?

NewPage Corporation (NewPage) announced today the launch of a new Sterling Premium comparison promotion as a part of its popular SHIFT campaign.
“With the launch of Sterling Premium, we asked our customers to “shift” how they have traditionally thought about premium coated paper,” said Tanya Pipo, commercial product manager, premium sheets and C1S for NewPage. “Sterling Premium is an American-made, premium coated printing paper designed for agencies, brand marketers and printers who know quality and appreciate it when they see it. It sets a whole new standard for brightness, surface consistency and on-press reliability for the money.”
“The new promotion showcases identical images printed on Sterling Premium alongside other known premium coated and uncoated brands in a head-to-head comparison,” added Julie Davis, senior marketing communications manager for NewPage. “The comparison is a reminder of the direct impact the paper choice has on the final printed piece and the final budget. With Sterling Premium, the impact is powerful, and positive, on both. It’s a gorgeous, smooth and brilliant premium paper without the premium price.”
NewPage invites designers, brand managers and printers to take the test.?