Inkjet & Digital Printing

Konica Minolta Launches Order Automation and Multi-Channel Marketing Solutions

Friday 09. May 2014 - Specialized Suites Aim to Help Improve Workflow and Increase Efficiency and Profitability for Commercial Print and Inplant Customers

Konica Minolta Business Solutions U.S.A., Inc. (Konica Minolta) today announces the launch of EngageIT Automation and EngageIT XMedia (cross media) software platforms. The new products are part of the company’s EnvisionIT Production solution offering, which combines bizhub PRESS technology, production solutions and professional services into a total solution that provides added value to address the key needs of today’s printers beyond basic “speeds and feeds.”
Both software platforms aim to help print production and service providers maximize profits through increased workflow efficiency, and expand their capabilities to help their end-customers leverage the power of multi-channel marketing.
EngageIT Automation is a web-enabled order automation portal that is fully integrated with an automated production workflow to enable a printer to plan their production cycle for the most repetitive jobs, even before a print job enters the workflow. This solution combines all aspects of the production cycle – browsing and shopping, placing and managing orders, printing and finishing, as well as shipping and billing – to ultimately reduce the number of touches required to produce a single job. Additionally, EngageIT Automation’s integration paths allow customers with existing storefronts to fully automate their production processes while continuing to utilize their existing storefronts. This allows customers to leverage their existing storefront investment and gain workflow efficiencies and backend productivity. For more information about EngageIT Automation, click here.
EngageIT XMedia offers an easy-to-use interface that makes data management, segmentation, creative design, and deployment of multi-channel marketing simple. To do this, it manages and deploys all direct marketing channels, from direct mail to social media, in one fully-integrated platform. Nightly, hourly or real-time feeds allow automated triggers to deploy to any marketing channels so that customers are contacted based on a defined event, such as a purchase.. Users can create targeted marketing campaigns, use plug and play templates for direct marketing pieces, and track reports of all marketing activity and ROI from a single dashboard. For more information about EngageIT XMedia, click here.
“In this digital era, printers face many new challenges, and these days customer expectations are higher than ever,” says Gavin Jordan-Smith, vice president of solutions and production planning, BIS, Konica Minolta Business Solutions U.S.A. “Our EngageIT XMedia and EngageIT Automation solutions focus on bringing a heightened level of performance, workflow efficiency, profitability and cost savings to today’s print customers, ensuring they can count on Konica Minolta for complete graphic communication solutions.”