Consumables

25 years after launch Color Copy still sets the benchmark for perfect print results

Wednesday 02. April 2014 - The international packaging and paper group Mondi celebrates 25 years of its brand Color Copy. Launched in 1989, Color Copy was the first paper worldwide to be specially designed for use in digital colour laser systems.

Recommended by leading equipment manufacturers and used daily, Color Copy offers customers an ideal whiteness, brilliant color reproduction, high light-fastness, precise smoothness, and controlled conductivity for the very best print quality. Color Copy is also a model of sustainability: It was the world’s first colour laser paper to be FSC certified and since 2010 Color Copy is available CO2 neutral. Twenty five years after its launch, Color Copy is still the benchmark for perfect print results, satisfying customers around the globe every day.
In 2014 Mondi continues with the successful haute couture Color Copy campaign, “Only the original makes you look so good”. Mondi’s campaign features fashion designs made from Color Copy through collaboration with design students from the University of Art and Design in Linz together with the Hetzendorf fashion school in Vienna, Austria. All haute couture designs created for the campaign are featured in the behind-the-scenes video showing the making of the campaign (www.youtube.com/TheGreenrange).
“Our Color Copy campaign is about making a good impression, whether for an important office presentation, a photo book or marketing collateral. In short, when your printed material looks good, you look good,” explains Johannes Klumpp, Marketing and Sales Director for Mondi Uncoated Fine Paper, Europe and International. “As so often in life, when it’s important, you don’t get a second chance to make a first impression. That’s where Color Copy comes in,” says Klumpp.
For the 25th anniversary Mondi has embossed the Color Copy ream in chocolate and wrapped it in a gift box produced out of Mondi’s latest innovation, YBBS premium white board. It will be available throughout 2014 and will be used internationally for customer activities.
Over the last 25 years, the Color Copy portfolio has grown to include a broad range of shades and textures with Color Copy, Color Copy style, Color Copy coated glossy, Color Copy coated silk and Color Copy indigo, an HP 3-star certified paper for HP Indigo digital presses.
Color Copy is part of Mondi’s eco-conscious Green Range and is CO2 neutral, FSC certified, and bears the EU Ecolabel.