Newspaper & Mailroom

The Columbus Dispatch Unveils New Branding Campaign

Tuesday 25. February 2014 - "Experience. Discover. Pursue." represents the values and experience of The Dispatch

The Columbus Dispatch now has a new brand campaign that combines its tradition, innovative spirit and love of Central Ohio.
“Experience. Discover. Pursue.”embodies 142 years of history and tradition of the newspaper while embracing new ways to tell the stories that impact Central Ohio.
“Our job is to consistently reinforce with readers the commitment and conviction of this newspaper to continue to serve as our community’s watchdog,” said Phil Pikelny, VP & Chief Marketing Officer, Dispatch Printing Company.
A year after The Columbus Dispatch’s bold new redesign, Pikelny said the new branding vision continues “unprecedented collaboration” between the editorial, marketing and subscription sales teams to redefine what a newspaper can mean to readers.
— Experience what it’s like to be at an event the reader physically can’t
attend.
— Discover something new in a definitive guide for the region.
— Pursue the truth on a daily basis.
“Columbus Dispatch readers have been with us through 27 presidents, 41 governors and every season of Ohio State football,” Pikelny said. “The new tag line ‘Experience. Discover. Pursue.’ is a true reflection of the possibilities The Dispatch presents our hundreds of thousands of readers each day.”