Prepress
X-Rite announces a long-term partnership with Color Confidence to create X-Rite Photo Europe
Wednesday 03. July 2013 - X-Rite Photo Europe to become the dedicated supplier of X-Rite products to the photo channel
X-Rite, Incorporated, the world leader in color management, measurement and communication technologies, announces today that they have entered into a long-term partnership with Color Confidence to form X-Rite Photo Europe.
The creation of X-Rite Photo Europe establishes a dedicated team, solely focussed on the X-Rite range of photo products, which from July 1st will manage the sales, marketing and support to partners and end user customers across EMEA (Europe, Middle East and Africa) and Russia,
X-Rite Photo Europe’s product portfolio will include:
ColorMunki range – ColorMunki Smile, ColorMunki Display, ColorMunki Photo
i1 range- i1Display Pro, i1Photo Pro 2 and all i1Publish solutions
ColorChecker range – ColorChecker Passport and the wide range of X-Rite ColorChecker charts
Existing X-Rite partners, and prospective resellers looking to learn more about
X-Rite’s photo portfolio, can begin trading with X-Rite Photo Europe immediately.
Golo Schiffmann, Vice President for Marketing EMEA, at X-Rite, believes the new partnership demonstrates X-Rite’s ongoing commitment to better serve the photo market.
“X-Rite is committed to developing best in class color management solutions for the photo market. As a large, growing and complex business, X-Rite serves a number of different markets. The newly formed X-Rite Photo Europe will create a dedicated and specialist team for the whole of the EMEA region, ensuring that X-Rite customers and partners get the very best levels of service, product knowledge, responsiveness and understanding of local market conditions.”
Growing the X-Rite brand and improving business for X-Rite partners
X-Rite Photo Europe takes responsibility to build brand recognition in the photo market for X-Rite’s range of photo products across EMEA region.
Benefits for end-user customers and resellers
Geoffrey Clements, Managing Director of Color Confidence, sees the benefits of the partnership for both end user and reseller customers alike.
“X-Rite Photo Europe will be able to leverage Color Confidence’s proven pan-European distribution business model, offering X-Rite partners flexibility, and efficiency, with local European warehousing ensuring greater stock availability and faster delivery times.
“In addition, we will provide X-Rite customers (both end-users and resellers) with high quality customer service and technical support across the entire range of products. A dedicated team of local language specialists will be employed to support customers across EMEA and Russia and we are actively recruiting additional members of the team in business development, marketing, account management and technical roles.”
Golo Schiffmann, Vice President for Marketing EMEA, at X-Rite continued:
“X-Rite and Color Confidence have worked together successfully for over 15 years and the formation of X-Rite Photo Europe creates a single organisation focussed solely on ensuring that X-Rite products for the photo market are as widely available and as best supported as possible.
“The creation of X-Rite Photo Europe allows X-Rite to simultaneously provide the best in class products and support for all the industries we serve, meaning that our customers, whatever their passion, will receive the highest level of service and support possible.”