Business News

BRIAN POWLEY PROMOTED TO GLOBAL PRESIDENT OF ICROSSING

Tuesday 25. June 2013 - Award Winning Digital Agency Marks Third Anniversary at Hearst

Hearst Corporation today announced that Brian Powley has been promoted to global president of iCrossing, the Hearst-owned digital marketing agency. The announcement was made by Steven R. Swartz, president & CEO, Hearst Corporation, and David Carey, president, Hearst Magazines.
Powley, 52, is based in San Francisco and has been with iCrossing since 2007, most recently serving as president of North America. He assumes his new role immediately and reports to Carey. Powley succeeds President & CEO Don Scales, 58, who is leaving the company after seven years leading iCrossing.
With 18 offices across Western Europe, Latin America, Asia and the U.S., iCrossing has a client base that includes some of the world’s most recognized brands including The Coca-Cola Company, FedEx, The LEGO Group, LG Electronics and Williams-Sonoma, Inc. In April, iCrossing was named digital AOR for Pep Boys, the nation’s leading automotive aftermarket service and retail chain. Since 2012, the company has been digital search AOR for Beam, Inc. brands in the U.S., including Maker’s Mark, Sauza Tequila and Skinnygirl Cocktails, adding digital AOR stature for cordial brand DeKuyper and scotch whisky Laphroaig in March.
Powley has spent his career in advertising and marketing services, focusing on digital for the past 15 years. Since 2009, he has been iCrossing’s president of North America, responsible for driving revenue and growing the company’s client base. Powley joined iCrossing as managing director of the San Francisco office and became chief client officer in December 2007. Before that, he was managing director of Modem Media West, a Digitas company, and managing director, west region of MRM Worldwide, responsible for the strategic, organizational, client and financial leadership of the four MRM West Region offices.
“Brian is a talented, intuitive and creative marketer, focused on client solutions,” Carey said. “He understands what resonates with consumers—integrated, relatable, moment-to-moment messages—and translates that into effective campaigns to enhance brand connectivity and drive sales. We look forward to the continued success of iCrossing under Brian’s guidance.”
Carey added: “Everyone at Hearst would like to thank Don for leading the creation of iCrossing, which Hearst acquired in 2010, and since then has been a key element of the company’s digital strategy.”
“iCrossing creates digital marketing programs that engage consumers and drive ROI for brands who want to innovate and forge strong, on-going relationships with their customers,” Powley said. “We use insights, content and creativity to hone messages that connect brands with their customers. I am excited to lead our company and inspire our staff to further expand our best-in-class service into the mobile future, where reaching consumers wherever they are is more important than ever.”