Newspaper & Mailroom
Digital First Media Announces New Schedule for the Evening Sun
Thursday 16. May 2013 - Will Shift to Three-Day Printing in 2014
Digital First Media today announced The Evening Sun in Hanover, Pa., will shift to a three-day print schedule in 2014 and will continue to provide 7-day coverage of the region on its website — www.EveningSun.com — as well as on its mobile and tablet applications.
“The Evening Sun is a vital part of our community. Our commitment to a digitally focused future — including our recent investment in new equipment for our staff and the upcoming redesign of our website — is part of our strategy to ensure we continue to reach our audience and our customers. The number of people we reach continues to grow through our digital products,” said Sara Glines, President of MediaOnePa and Publisher of the Hanover Evening Sun.
While the shift in printing schedule will take effect January 1, 2014, the days of the week that the Evening Sun will print have not been finalized.
“We are going to use the time we have to work with our readers and our advertisers to determine the days that make the most sense to meet the needs of our community. It is important that our community has a voice in this process,” said Ms. Glines.
Evening Sun subscribers who have paid past January 1 will have their subscriptions extended to an adjusted renewal date that takes into account the new print schedule. Newspaper prices in stores and vending boxes will remain unchanged.
Newspapers published on the three-day print schedule will include more pages per edition. Prior to the print schedule changes, The Evening Sun will also launch a new look. The redesigned newspaper will provide a full week’s worth of our puzzles, comics and television listings.
“The Evening Sun is focused on being the leading news and information provider in our community and our print schedule change is part of our long-term digital strategy,” said Marc Charisse, Editor of the Evening Sun. “We will continue to examine ways to reduce costs in the legacy part of our business and invest in our digital growth.”
Listing the Baltimore Street offices for sale is an example of that strategy. The building has been listed for sale to allow the staff to relocate within the community into offices that are more up to date and appropriately sized for the 24/7 digital operation.