Business News

STYLIST FRANCE TO PRINT AT POLESTAR SHEFFIELD…

Thursday 18. April 2013 - Timar, the joint venture between Groupe Marie Claire and Shortlist Media Ltd, has chosen Polestar to print Stylist, their new weekly 'freemium' magazine for France, which launched on Thursday 18 April.

Stylist will be printed at Polestar Sheffield, together with the UK editions of the weekly magazines, Stylist and Shortlist, published by Shortlist Media Ltd.
Stylist will be distributed in ten cities from launch, including Paris, Lyon, Marseille, Bordeaux and Strasbourg, with a target launch ABC of 400,000 copies.
Benoit Carlier, Production and Purchasing Director at Groupe Marie Claire, said:
‘The Marie Claire Group through the joint venture TIMAR is very excited about the prospect of working with Polestar to launch the French Stylist.
We were impressed by the quality of the commercial offer and the technical solutions proposed by Polestar Sheffield’s team.
We are confident that Polestar has all the strengths to meet our delivery and quality requirements’.
Tim Ewington, International Director and Co-Founder of Shortlist Media Ltd said:
‘We are delighted that our joint venture partners have decided to extend the relationship between Polestar and Stylist across the Channel. Polestar showed their commitment and quality in winning this contract against tough competition from French, German and Italian printers’.
James Povey, Marketing Director – UK Print at Polestar, said:
‘This is fantastic news for Polestar. Stylist will be the only mass market weekly magazine for France to print in the UK. We are very proud to have been able to develop our relationship with Shortlist Media Ltd in this way and to work for Groupe Marie Claire for the first time on such a high profile, quality focused launch.’