Newspaper & Mailroom

The New York Times Company Announces Plan to Rebrand the International Herald Tribune as the International New York Times

Tuesday 26. February 2013 - Company to Increase Investment in Editorial Resources for Multiplatform International Edition

The New York Times Company announced today that it plans to rebrand the International Herald Tribune (IHT) and introduce a multiplatform international version of The New York Times that will be tailored and edited specifically for global audiences. The publication will be called the International New York Times and is planned to launch later this year.
Arthur Sulzberger, Jr., chairman of The New York Times Company and publisher of The New York Times, said, “The New York Times and its international edition, the IHT, have always been known for accurate and authoritative journalism that helps to set the agenda for global conversations and debate. A logical next step for us as we seek to extend our international reach is to bring these two great newspapers even closer together. As we do, we will be sure to nurture and preserve those unique qualities of the IHT that are so highly prized by its current readers.”
Mark Thompson, president and CEO of The New York Times Company, said, “Today’s announcement comes after a thorough evaluation of our place in the global arena. Based on that analysis, we believe there is significant potential to grow the number of New York Times subscribers outside of the United States.”
Mr. Thompson continued, “The digital revolution has turned The New York Times from being a great American newspaper to becoming one of the world’s best-known news providers. We want to exploit that opportunity to attract international audiences, digital subscriptions and advertisers. We also believe that this is the right moment to rename the IHT as the International New York Times to create a single global media brand. Our goal is to capitalize on the great journalistic traditions of both newspapers, further invest in our international journalism and expand our global base while continuing to serve the many loyal readers of the IHT.”
“Making the full transition to a multiplatform International New York Times is a natural evolution after several years of aligning the two brands,” said Stephen Dunbar-Johnson, the publisher of the IHT. “The IHT has had three different nameplates in its 125-year history, with ‘New York’ in its title for 80 of those years, but what has been consistent throughout has been the international sensibility. The good news for readers and advertisers is that with this rebrand we will be investing in enhancing that sensibility across print, Web and mobile platforms. Furthermore, we plan to add more voices in news and opinion to the existing network of columnists and reporters who give us our authoritative global perspective in everything from politics and business to fashion and the arts.”
The International New York Times, on all platforms, will be edited from Hong Kong, Paris, London and New York. More details of the initiative will be announced in the coming months.