Newspaper & Mailroom

ForkFly Announces Distribution Partnership with The Seattle Times

Wednesday 20. February 2013 - The Seattle Times to Offer Local Advertisers a Simple, Automated Platform for Increasing Consumer Engagement via ForkFly Mobile Ads

ForkFly, a powerful social engagement and advertising platform transforming the way publishers and merchants offer deals and advertising, today announced that it has signed an exclusive distribution agreement with The Seattle Times. By integrating ForkFly into its current advertising initiatives, The Seattle Times will now offer area merchants an intuitive, self-service platform for delivering custom advertisements, offers, and geo-targeted messaging to consumers on the Web and via the ForkFly mobile app. Merchants pay a low, flat monthly rate to The Seattle Times for the use of these services.
ForkFly Features and Benefits Include:
— Easy & Automated Merchant Dashboard: Advertisers can create and manage
their own ad campaigns through ForkFly’s simple merchant dashboard,
which monitors and reports on detailed campaign statistics, impressions,
deal redemptions, user profiles and even the areas where consumers are
viewing and engaging with the deal.
— Location-Based Technology: For advertisers that want advanced consumer
targeting, ForkFly utilizes a combination of geo-aware applications,
segmentation, push notifications, and an upcoming plug-and-play hardware
component to accurately determine position.
— Easy to Use and Redeem: Consumers can easily find the nearby offers they
want, and redeem them with their smartphone or printable vouchers on the
fly.
— Increased Traditional Revenues: Distribution partners bundle ForkFly
with traditional advertising packages to increase revenues beyond the
digital space.
— Integrated Sales Tools: Distribution partners can drive local
advertisers to GoForkFly.com to learn about the value proposition of the
ForkFly platform.
“The Seattle Times is among the most forward-thinking major metropolitan newspapers in the country, and we’re thrilled to have the opportunity to work with them,” says Paul Wagner, CEO of ForkFly. “With ForkFly, they’ll be able to offer local advertisers a great new way to execute affordable digital advertising. The Seattle Times will gain access to a seamless channel for driving new ad revenues and increasing advertiser engagement and retention. Consumers love these services as well. It’s a win for everyone involved.”
“ForkFly’s innovative use of technology, simple dashboard for advertisers and seamless channel for driving our own ad sales is not only a great opportunity for us as a media company, but also answers the advertising needs of Seattle’s local merchants,” said Nick Lazeroff, Ad Director for The Seattle Times. “We’re thrilled to open up this platform and look forward to making advertising even easier for Seattle businesses.”