Prepress

Kodak Helps Brand Owners Defend Supply Chains from Product Diversion and Counterfeiting

Thursday 31. January 2013 - This week, Kodak joins brand owners for a panel discussion on product diversion at the 10th Anti-Counterfeiting & Brand Protection West Coast Conference.

The panel will explore the criminal causes of unauthorized distribution channels and the costly results of diverted products. Keith J. Cutri, Kodak’s Director of Business Development for Brand Protection, will sound off on these issues with executives from Sony Electronics and Intel Corporation on January 30 at 11:00 a.m.
“Diversion is a serious business problem that often results in mishandled and contaminated products,” said Cutri, a former FBI special agent with more than 25 years of industry experience. “Kodak is one of the leading companies working to strengthen weak spots and safeguard supply chains. Our work with global companies enhances the overall assessment, analysis, development and implementation of a total brand protection strategy.”
The panel discussion will provide brand owners with best practices to prevent diversion. Cutri’s expertise will help attendees learn how to better understand the full scope of diversion, forge stronger working relationships with resellers and other distribution partners, and utilize technologies to identify counterfeit products and system vulnerabilities.
Kodak’s experts also will meet with attendees during the Anti-Counterfeiting & Brand Protection West Coast Conference to discuss examples of brand owners and consumer packaged goods companies using Kodak’s brand protection solutions. A technology showcase will demonstrate a dual serialization track and trace solution comprised of KODAK TRACELESS Antidiversion and KODAK TRACELESS Color CIJ Systems. Businesses and enterprise organizations around the world rely on KODAK Solutions to protect their manufacturing, marketing, packaging, sales and product distribution.
Kodak has a strong history of working with global companies to implement tailored brand protection security systems. Its applications include security features for use in packaging, inks, substrates, plastics, and directly in product materials. Kodak’s brand protection solutions currently benefit customers in the pharmaceutical, health and beauty, consumer product and luxury goods industries.