Business News

Valpak Coupons Driving Innovation with ROXIMITY

Wednesday 05. December 2012 - Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, brings a powerful and innovative new way to get savings on the go.

Valpak has partnered with ROXIMITY to bring its offers right into the car, allowing consumers to have immediate access to savings while they’re on the road. And it’s safe, easy and convenient.
Valpak coupons and offers are now available to be downloaded in any one of 4.5 million Ford and Lincoln automobiles with SYNC() AppLink, as well as 2 million Honda and Subaru vehicles coming on board soon. The hands-free system is a safe way for consumers to find the deals that are nearby, right when they matter, said Danny Newman, who along with Austin Gayer, was the brains behind the startup company. “The system delivers deals as you’re driving by, from merchants that are interesting to you,” he said.
“ROXIMITY delivers personalized, time-sensitive offers when you’re in the proximity of the places you love,” according to Gayer. Using an interactive voice response system, consumers can tell the SYNC in-dash system to search and choose categories, and then send the deal to their smartphones for use.
“This new technology truly allows us to continue to fulfill our mission to be anywhere@anytime to millions more consumers,” said Michael Vivio, president of Cox Target Media, which owns Valpak.