Prepress

Atex to showcase complete OneView product suite at IFRA Expo 2012

Friday 26. October 2012 - At next week's WAN-IFRA Expo 2012 in Frankfurt, Germany, Atex will demonstrate its complete OneView product suite, which enables media companies to manage all Content, Advertising and Audience assets from a unified, browser-based framework.

With OneView and Atex’s flagship Web CMS architecture, the leading software company helps publishers deliver the latest news and relevant advertising content across print, online, mobile, tablet and broadcast channels quickly and efficiently.
Atex works with media companies worldwide to make the transition to ‘Digital First, Audience First’ business models, thereby opening up new revenue opportunities. Atex products help engage and attract advertisers by delivering ads across multiple channels, with real-time access to print and digital inventory, and targeted delivery of contextually relevant and personalised content to buying audiences.
Atex will be showing how its market-leading Content, Advertising and Audience Management offerings are unified under the OneView architecture. The presentations will highlight the integrated Atex Content and Commercial portfolio, enabling media companies to gain a single view of content and a single view of customers across all print and digital brands.