Newspaper & Mailroom

Tablet and App Strategies Growing Up at World Publishing Expo

Tuesday 25. September 2012 - Almost three years after the launch of the iPad, the latest mobile apps are starting to live up to their promise as publishing platforms for news media. The World Association of Newspapers and News Publishers (WAN-IFRA) is offering a rapid, one-stop opportunity for publishers and editors to hear about the latest in business strategy and product development to benefit their businesses.

WAN-IFRA’s 5th Tablet & App Summit, to be held on 30 October in the midst of the World Publishing Expo (IFRA Expo & Conferences) in Frankfurt, Germany, will present mobile and tablet news publishing success stories from a wide variety of newspaper and other media companies.
At the Expo itself, mobile platform workflows and creative technologies will be on full display, alongside the more traditional publishing platforms that have long been the core of the Expo, the world’s largest global trade exhibition for the news publishing and media industry. More than 250 exhibitors from 30 countries will fill 9,000 square metre of exhibition space; around 8,000 visitors are expected to attend during the three-day event, from 29 to 31 October next.
The 5th Tablet & App Summit, one of several conferences and seminars that will run during the Expo, takes the theme, “Rethink Media Apps on Mobile and Tablets.”
Speakers include:
– Caio Túlio Costa, New Media consultant and advisor to the Brazilian Association of Newspapers, on “Brazilian publishers close ranks vs. App Store rules, and it works!”;

– David Heimburger, Head of eMagazine Stern in Germany, on “Lessons learned after two years of producing the general interest magazine Stern for tablet readers”;
– Martin Belam, Principal Consultant at Emblem in the United Kingdom, on “User Experience: what we have learned and how we are using this knowledge;
– Stijn Schuermans, Product Manager at VisionMobile in the United Kingdom, on “We, the media – small players in the new App economy”;
– Stephen Pinches, Financial Times Group Product Manager – Mobile & Emerging Platforms, on “The Financial Times’ digital roadmap: favorable figures fit the bill;
– Kate Collins, Managing Director, Emerging Platforms & Products at the Star Media Group in Canada, on “Opportunities driven by new platforms”;
– Alexandra Hardiman, Director, Mobile Products at The New York Times, on “A journey into the New York Times mobile and tablet strategy: What’s the added value for our readers? “;
– Philippe Jannet, Managing Director of ePresse Premium, the French publisher digital newsstand initiative, on “Your publishing mantra: attractive pricing, maximum distribution channels and an easy buying process”;
– Plus much more, including representatives of Microsoft and developers from Italy and Belgium to participate in a special session on Windows 8.
The conference will be co-chaired by Christian Röpke, Managing Director of Zeit Online in Germany, and Stig Nordqvist, Executive Director, Emerging Digital Platforms and Business Development for WAN-IFRA.