Inkjet & Digital Printing

Linoprint C751 has customers rushing to Rushden

Monday 24. September 2012 - Stanley L Hunt Printers will no longer put out digital print work, having just installed a Linoprint 751 from Heidelberg. The company has invested in digital printing to offer its customers an even broader portfolio of options and to meet increased demand for very short run business.

Linda Watts, managing director of the Rushden plant, says: “We already have B1 to B3 presses, a studio with CTP, comprehensive binding facilities, storage and distribution here. However, we have seen that there is a demand for short run quality work and digital printing, without the additional cost of platemaking, providing a price competitive option. We want the flexibility to offer our clients the broadest package.”
The C 751 press is now installed and signed off and the company is extremely pleased with the quality and efficiency it is providing. Stanley L Hunt Printers did research the market before making its buying decision but there was a bias towards Heidelberg.
“If Heidelberg says this machine is good, it will be. We trust Heidelberg intrinsically,” says Linda Watts. “The pressroom manager is very pleased with the Linoprint and already we have used it in conjunction with our litho presses. The Linoprint output the covers with text produced on our Speedmaster SM 102, combined and stitched in our finishing facility.”
As well as meeting the needs of existing customers, who come from Edinburgh to Southampton and all points between, the company has undertaken a local advertising campaign and has had a good response. Local newspaper advertising and roundabout signage promotes the idea that quality print is no longer out of everyone’s reach. Digital print, it seems, could expand the print buying market for Stanley L Hunt Printers which has been in business since 1916 and which counts one of its original customers, The London City Mission, as a client still.