Business News
GEOFF SCHILLER PROMOTED TO CHIEF SALES OFFICER FOR HEARST DIGITAL MEDIA
Tuesday 28. August 2012 - Geoff Schiller, formerly national sales director for Hearst Digital Media (HDM), a unit of Hearst Magazines, has been promoted to chief sales officer, effective immediately. The announcement was made today by Kristine Welker, HDM's chief revenue officer. In his new role Schiller will continue to work with his team of 11 national sales representatives to monetize the Hearst Digital Media portfolio, which consists of more than 28 websites and 14 mobile sites, while managing a diverse set of clients across the country to help drive incremental growth.
As national sales director for HDM, Schiller has been instrumental in helping to drive revenue to record levels in 2010 and 2011, with year over year growth projected through the remainder of 2012. HDM’s revenue performance over Schiller’s tenure has also helped to drive the entire division to profitability for the first time in its history in 2011. He can be credited with identifying and working to initiate new and innovative product launches such as Luminate (formerly Pixazza) that enhanced user experience and increased revenue. He also continues to focus on selling new-to-market ad solutions such as the division’s Brand Publishing Platform, which generated more than $3mm in revenue in 2011.
“As a digital industry veteran, Geoff has many strong agency and client relationships and has developed a rock-solid reputation amongst his peers,” Welker said. “Geoff has done an incredible job of creating a culture that inspires people to work even harder to surpass the previous year’s efforts. He and his team have worked diligently at growing the business with an amazing portfolio of existing and new advertisers.”
“My tenure at Hearst Digital Media has given me the opportunity to work closely with our team to present innovative and creative ad solutions to our clients,” Schiller said. “The work that we have done here is unparalleled in the digital publishing world and our success can be credited to the group’s ability to market and monetize this amazing portfolio to its fullest potential.”