Newspaper & Mailroom

Denver Post Launches New iPad Application

Friday 03. August 2012 - Enhancements Include Improved Navigation and Social Media Integration

Digital First Media, which operates MediaNews Group and Journal Register Company, today announced the launch of the Denver Post’s new iPad application.
The new application marks the first release of Digital First Media’s company-wide iPad relaunch which begins this month and continues through November. The second release, the Bay Area News app, supporting the San Jose Mercury-News, is expected to launch later this month.
“Our new Denver Post app features more of our journalism and a better presentation of our photography — all in a way that is very accessible to our users,” said Greg Moore, Editor of the Denver Post and Digital First Media’s Central Editor. “The initial feedback has been terrific and we’ll continue to listen to users’ feedback.”
The new Denver Post iPad application features two new home screen layouts — a photo view and article view — as well as enhanced social media integration, continuous scrolling through articles or sections and the ability to refresh content on demand. The application also features improved advertising server opportunities and new swipeable interstitials. In addition, the upgraded load time as well as support for the new iPad retina display, will provide a richer user experience.
The Denver Post iPad Edition will also include paid access to the full version of 30-days of print replica editions without leaving the app, as well as comics and other features not traditionally found in news iPad apps.
“Our goal is to provide a tablet experience that our audience has not seen before,” said Ed Moss, President and CEO of the Denver Post and Executive Vice President of Digital First Media. “We will continue to be responsive to customer feedback as we continue to roll out additional features.”
Future application upgrades include an interactive events listing with mapping ability, enhanced video galleries, a fully integrated commenting system that syncs with website articles and other smartphone applications as well as in-app polling for deeper user engagement and feedback.