Consumables
Resolute Forest Products Launches New Identity
Monday 07. November 2011 - Resolute Forest Products (NYSE: ABH) (TSX: ABH), formerly doing business as AbitibiBowater, today began the rollout of its new Company name and identity. When communicating in French, the Company is using the name Produits forestiers Résolu.
“The launch of our new identity, Resolute Forest Products, underscores our forward momentum,” stated Richard Garneau, President and Chief Executive Officer. “Our 10,000 employees are united and ready to deliver on Resolute’s vision of continued sustainability and profitability.”
The Company’s new name and associated visual identity now appears on all marketing materials and communications. AbitibiBowater Inc. and its subsidiaries will not change their legal entity names until the Company obtains shareholder approval, as required by law, at its 2012 annual general meeting.
For Resolute’s customers, suppliers and other stakeholders little will change beyond how the Company refers to itself. Until the Company obtains shareholder approval to change its legal entity names, the new Company name will not be used on invoices, checks, contracts, product names, Company stocks and stock market listings.
“Resolute is well-positioned for the long term,” continued Garneau. “To remain competitive, we must anticipate and respond swiftly to market developments by continuously leveraging operating efficiencies and being opportunistic about investments and realistic when faced with difficult choices.”
The Resolute Forest Products logo calls to mind the forest in which the Company works, the paper and lumber products it manufactures, and the modern and dynamic nature of the organization. Paper products are reflected in the half-circle of the “R”, symbolizing a paper roll, as well as in the folds within the logo. The rectangular and triangular shapes, in the legs of the “R”, represent pulp bales, wood products and forestry. Through the use of green as a primary color, the design also depicts the Company’s determination to be a profitable business, committed to sustainability.