Business News
Wyndeham Group produces Media 10s major new parenting magazine for Mothercare
Tuesday 03. May 2011 - Essex based independent publishing and events company Media 10, has announced its partnership with Gurgle.com, a fully owned subsidiary of the Mothercare Group, to launch a brand new parenting magazine aimed at the modern mum, to be sold exclusively from till points in all Mothercare and Early Learning Centre stores.
Gurgle magazine will form part of the Mothercare owned Gurgle brand, which includes a range of apps, books and parenting guides published under the umbrella of its established Gurgle.com website, a unique mix of social networking, expert advice and practical help for parents with over 300,000 unique users every month.
The bi-monthly Gurgle Magazine launches on May 3rd and will be sold exclusively from till points in 387 stores across the UK as well as online. 200,000 copies of the launch issue will be distributed nationwide, with 175,000 copies going to stores and 25,000 to on-line shoppers. The magazine will be sold for £2 with the aim to achieving the largest selling magazine within the parenting sector in the UK, before rolling out the proposition globally to some of the 49 countries Mothercare currently operates within.
Gurgle Magazine is a fresh and stylish adaptation of a subject that has been neglected by the traditional parenting press. Gurgle Magazines USP is that you dont stop being you, just because you are a mum.
Gurgle magazine will recognise a modern mums appetite for absorbing all the best new ideas out there and will serve them up in a super-stylish package. Clean and classy, pacy and bold, the design of Gurgle magazine reflects the contrasts of a modern mums life using stunning photography and gorgeous illustration.
Ben Gordon, Chief Executive of Mothercare plc comments – “Mothercare and Early Learning Centre are excited by the opportunity to reinforce their relationship with their customers, through the introduction of Gurgle magazine into their stores.”
The publishers Media 10 produce a wide range of magazine titles and organise a diverse array of live events. They are best known for award winning magazines such as Channel 4s Grand Designs and the PRS magazine M as well as events including The Ideal Home Show and Grand Designs Live.
Managing Director, Lee Newton comments – “Weve discovered a gap in the market for a modern mother and baby magazine that looks and reads like a stylish glossy. Gurgle is the magazine that mums have told us they want: vibrant and positive, sophisticated yet accessible. It delivers everything they need to know about caring for their babies and toddlers – while inspiring them to have fun and to feel and look great in the process.”
Gurgle Magazine is printed by Wyndeham Heron with covers produced by Wyndeham Impact.