Prepress
KODAK MARKETMOVER Solutions Webinar Series Continues with Discussion of Proven Tactics to Revitalize Marketing Campaigns
Thursday 21. April 2011 - Register for the April 20 Webinar online now
The KODAK MARKETMOVER MSP Solutions Webinar Series is designed to help print service providers (PSP) make the transition to marketing service providers (MSP). The popular, free monthly Webinar Series brings together industry thought leaders and Kodak experts to discuss the latest developments and trends in graphic communications and provide attendees with key insights.
This month, the Webinar Series returns on Wednesday, April 20 at 1 PM (US-EDT) titled, “Boosting Campaign Performance with Predictive Analytics.” The Webinar will feature Dave Fenske, Owner of Fenske Media Corporation and Serge Grichmanoff, Director of Marketing Sciences, KODAK MARKETMOVER MSP Solutions.
“As a business owner, managing the change from PSP to MSP can be challenging, especially when your trusted marketing campaigns start to underperform,” said Grichmanoff. “The KODAK MARKETMOVER MSP Solutions Webinar will teach companies how to utilize existing data and flexible marketing science techniques to revitalize marketing campaigns and make them profitable again.”
During the Webinar, Fenske will describe how his company, Fenske Media Corporation, was able to take an underperforming campaign, evaluate the situation, revise the approach and return the campaign to profitability. Fenske and Grichmanoff will also discuss:
Changing the campaign to generate better response using available data.
Creating a better understanding of customer decision making to build out marketing segments.
Predicting which segments show potential for increase in response and by how much.
The upcoming Webinar is Kodaks fourth installment of the MARKETMOVER MSP Solutions Webinar Series this year and previous topics have covered value-based consultative selling vs. transactional selling, keys to monetizing integrated print communications, and combining business and customer intelligence to drive improvement.