Newspaper & Mailroom
TiqIQ and the New York Post Launch Post Tickets
Friday 15. April 2011 - New Partnership Gives New York Post Readers Access to a Dynamic Local Resource to Find and Purchase New York City Area Sports Tickets
TiqIQ, the leading event ticket aggregator, and the New York Post have launched Post Tickets as a new ticket buying resource for New York City-area sporting events. Post Tickets aggregates listings from leading national sellers and helps Post readers compare prices on tickets for local events like the Yankees, Mets, Knicks, Nets, Rangers, Giants, Jets, Devils, Islanders and local collegiate teams. Post Tickets will expand into local-area music this summer and can be found at tickets.nypost.com.
TiqIQs platform categorizes each stadium section into zones, which allows readers to compare tickets across sections of similar value. TiqIQs platform also provides virtual seat views as well as detailed analytics to help consumers decide when to buy and how much to pay.
“Were excited to welcome the New York Post to the TiqIQ family. Now, Post readers have access the most comprehensive ticket listings and real-time ticket buying intelligence available,” said Jesse Lawrence, CEO of TiqIQ. Launched eight months ago, TiqIQ now powers local commerce for over 300 publishers and reaches an audience of more than 15 million monthly unique users.
“We are very pleased to partner with TiqIQ to bring the best sports fans – Post readers – the opportunity to score those hard to get tickets from their favorite New York teams,” said Aimee Rametta, Vice President of Marketing for the New York Post.
In addition to making local events available via tickets.nypost.com, Post Tickets will be active in social media with pages on Facebook and Twitter. These resources will complement the core site by delivering real-time deals, pricing updates and information to social media subscribers.