Business News
arvato expands business with Sanofi-Aventis
Wednesday 13. April 2011 - Procurement and logistics for marketing materials
Gütersloh-based service provider arvato will manage for Sanofi-Aventis Deutschland GmbH all procurement and logistics for marketing materials from now on, thereby intensifying its cooperation with the healthcare company.
In addition to service centre activities relating to patient care, arvato, market leader for advertising materials logistics in Germany, now also provides all marketing supply chain services for Sanofi-Aventis. This means that arvato not only procures the marketing materials but is also responsible for prepress. In addition, it coordinates further print services and customised mailings for the target groups serviced by the pharmaceutical company. It is also responsible for the complete transport management and the customised distribution of materials to pharmaceutical representatives, sales representatives and patients.
For Bernd Robke, Director arvato Corporate Information Management, the fact that Sanofi-Aventis Deutschland GmbH has also decided to use arvato for its marketing logistics from now on demonstrates the companys own competitiveness in the areas
of procurement and logistics. “For each print and marketing product designed by the customer, we can efficiently map out the whole service chain.”
By outsourcing the marketing supply chain, Sanofi-Aventis will also benefit from synergy effects at arvato, for example in logistics processes, procurement and
transport.