Packaging
CLOSURE SYSTEMS INTERNATIONAL ADOPTS SCANBUYS MOBILE 2D BARCODE TECHNOLOGY FOR BEVERAGE AND FOOD APPLICATIONS TO SUPPORT BRAND OWNER MOBILE MARKETING ACTIVITIES
Thursday 31. March 2011 - Closure Systems International (CSI) has adopted Scanbuy Inc.s 2D Barcode solution, called ScanLife, for beverage and food closure development. CSI has developed a new solution called ScanCapTM, which uses 2D barcodes, for application either inside or outside of a closure.
This technology introduces a powerful platform to support a brand owners mobile marketing activities right from the package itself.
The solution leverages a unique code which can be printed as small as ¼” and can be read instantly with the ScanLife app on millions of web-enabled camera phones available on the market today. CSI has already completed internal testing needed to print the code on a variety of closure substrates and sizes and is now seeking global brand owner partners for initial market testing.
With this technology, beverage and food companies have the power to capture instant access to their consumers as they are mobile, at the point of consumption, influencing purchase behavior and increasing brand loyalty. “Mobile marketing to todays technology-connected, on-the-go consumer is a critical part of consumer package goods company growth strategy,” said John Grainda, CSI Global Marketing Director. “With ScanCap, a quick scan of a 2D barcode on a closure, using a web-enabled cell phone camera, takes the consumer directly to content related to a companys products, promotions, loyalty programs, or other valuable links, without the need to input alphanumeric codes.”
The ScanCap technology is convenient, flexible, and secure. In addition to enhancing targeted mobile marketing campaigns and promotions, the solution delivers rich consumer demographic, location, and usage data to brand owners. Brands can deliver customized content, such as localized or loyalty messaging, in real-time based on the scan. “It provides simple and quick access for consumers, and the connection allows a brand owner to establish a direct interface with the actual user of the product,” said Grainda.