Business News
Vertis Communications Wins Top Honor for Excellence in Direct Marketing for dunnhumbyUSAs Kroger Campaign from Web Offset Association
Tuesday 29. March 2011 - First place award recognizes innovative program that engaged customers with personalized, relevant and actionable information
Vertis Communications, a results driven marketing communications company that delivers inventive advertising, direct marketing and interactive solutions to prominent brands across North America, today announced that it received a first place Web Offset Association Print Award from Printing Industries of America. Vertis received the award in partnership with dunnhumbyUSA for an innovative direct marketing program for Kroger, one of the nations largest grocery retailers.
Vertis has worked with dunnhumbyUSA since 2006 to develop and implement highly personalized, engaging direct marketing campaigns that deliver exceptional results for numerous leading brands such as Kroger. Kroger achieved unrivaled personalization with speed and efficiency through Vertis box pop-up mailer format with an attached Bonus Savings Card. Each piece was versioned with featured brand products and special discounts based on Kroger Loyalty Customers historical product preferences, allowing Kroger to deliver “exclusive offers” and powerful promotions to its customers.
“We are honored to receive this recognition from Web Offset Association which underscores Vertis commitment to helping our clients achieve superior results through innovative printing” said Gerald Sokol, Jr., President and Chief Executive Officer, Interim, and Chief Financial Officer at Vertis Communications.
Vertis was honored for overall craftsmanship for its creative design, featuring vibrant colors and brand-boosting imagery. The piece was produced on high-gloss stock using Vertis proprietary inline printing process, recognized as one of the industrys most efficient.
“dunnhumbyUSA believes in a collaborative, customer-centric approach to marketing communications,” said Greg Rouse, Vice President of Production, Communications & Media at dunnhumbyUSA. “Through this program and our partnership with Vertis, we are helping Kroger build better relationships with its customers by providing them with the most relevant and meaningful information.”
Printing Industries of America is the worlds largest graphic arts trade association representing an industry with approximately one million employees. It serves the interest of more than 10,000 member companies. Printing Industries of America, along with its affiliates, delivers products and services that enhance the growth, efficiency and profitability of its members and the industry through advocacy, education, research and technical information. Printing Industries of Americas annual competition showcases the most distinctive and advanced offerings in the Web offset print arena.
Vertis award-winning direct marketing program will be on display with other winning entries at WOAs 2011 Offset & Beyond conference being held May 23-25 in Orlando, FL. Awards will also be presented at this time.