Business News

American Greetings Announces Acquisition of Watermark Publishing

Friday 04. March 2011 - American Greetings Corporation (NYSE: AM) today announced that its European subsidiary, UK Greetings Ltd., has acquired Watermark Publishing Limited (Watermark), a privately held company located in Corby, England. Terms of the transaction were not disclosed.

Watermark is a leader in the United Kingdom in the innovation and design of greeting cards. Established in 1990, Watermark has grown to approximately $40 million of annual revenue and employs about 250 associates.
Gary Rowley, chief executive officer of UK Greetings Ltd. said, “We are delighted to announce the acquisition of Watermark Publishing Limited and welcome them into the UK Greetings family. For many years we have watched and admired the creativity of Watermark. Their product has a unique style and tone that resonates with the consumer. Moreover, we believe that their greeting cards complement our current product offering and support our broader product leadership strategy.”