Newspaper & Mailroom

The New York Times Company Completes Sale of UCompareHealthCare.com to MDx Medical, Inc.

Tuesday 01. March 2011 - The New York Times Company (NYSE: NYT) has sold its UCompareHealthCare.com unit to MDxMedical, Inc., parent company of Vitals.com.

UCompareHealthCare.com (“UCompare”), based in Marlborough, Mass., provides dynamic Web-based interactive tools to help consumers both measure the quality of and find healthcare services, healthcare providers and healthcare facilities.
“Combined, the UCompare and Vitals.com Web sites are visited more than 100 million times annually by patients. They use the sites to make more informed and intelligent decisions about their doctors, hospitals and other healthcare facilities,” said Mitch Rothschild, co-founder and CEO of MDx Medical. “With this acquisition, we’ll have the scale to make health care access simpler and more transparent for the consumer-patient. We’ll be introducing powerful Web-based and mobile applications so patients can access better quality care more conveniently.”
Mark Donnelly, founder and CEO of UCompare, said, “By joining forces with MDx Medical, we will provide unique content and services that will enhance the healthcare selection process. We are excited about this new relationship and look forward to working with the MDx team.”
Rothschild added, “For far too long, patients have had to deal with a healthcare system that’s not yet wired for the 21st century. It’s our goal to help patients interact with doctors, hospitals and other healthcare institutions in a more straightforward and fully informed way, as already exists in many other industries.”
The Times Company acquired UCompareHealthCare.com in March 2007 to enhance the About Group’s health vertical, which it accomplished. The sale has closed. Terms of the transaction are not being disclosed.