Newspaper & Mailroom

Tribune Company Joins MMA as Premium Member

Tuesday 08. February 2011 - Membership Emphasizes the Multimedia Company's Leadership Role in Mobile Marketing Industry

The MMA (Mobile Marketing Association) and Tribune Company, one of the United States’ leading media companies operating businesses in broadcasting, publishing, and digital media, today announced the company has joined the MMA as a Premium Member. Launched in November 2009, MMA’s Premium Membership is the highest-tier membership for companies wishing to establish an advanced global leadership position across the Mobile Marketing Industry. MMA Premium Members currently include Alcatel-Lucent, Microsoft Advertising and The Coca-Cola Company.
As a Premium Member, Tribune Company Co-President and Los Angeles Times Publisher and CEO Eddy Hartenstein will be appointed as an honorary member to the MMA Global Board. The MMA also announced today the creation of its new Mobile Publishing Committee, and the appointment of Tribune Company as its chair. The committee is open to all MMA members. Initial goals include:
— Gaining a better understanding of market reaction and consumer
engagement and interaction with content across a variety of mobile
platforms;
— Exploring the development of unique mobile advertising models;
— Helping advance and define the future of publishing on mobile platforms
while effecting genuine change.
“We are thrilled to welcome Tribune Company as a Premium Member of the MMA,” said Greg Stuart, MMA CEO. “Tribune’s commitment to helping shape the future of the mobile channel will benefit the entire ecosystem and we look forward to their leadership both at the Board and Committee levels.”
“The Tribune Company is deeply committed to determining how best to harness the possibilities the mobile media industry offers,” said Hartenstein. “Joining the MMA ensures we can collaboratively advance development of mobile technology, business models, emerging content distribution channels and industry standards, with a keen eye on raising the awareness for and value of mobile marketing.”
The Premium Membership tier brings together “market-making” companies with the scale, scope, commitment and resources to effect genuine change benefiting the worldwide mobile marketing industry. These companies provide leadership by accelerating innovation, removing critical industry roadblocks and expanding industry awareness regarding the benefits of mobile marketing. Premium Members commit themselves to a long term concerted and collaborative effort through the MMA to help build the industry.
MMA also announced that Andy Vogel, Los Angeles Times Vice President of Emerging Media, will represent the Tribune Company on the MMA North American Board.