Prepress

Printable Technologies, Inc. Integrates Sales Leads Ordering Powered by USADATA into MarcomCentral

Thursday 16. December 2010 - USADATA, the leading provider of Marketing Data & Technology Expertise, and Printable Technologies, Inc. a leader in web-to-print and variable data publishing technology, announced today a new partnership that enables users of Printable's MarcomCentral software to offer mailing lists and sales leads through their e-commerce print-on-demand storefronts.

Printable customers offer their clients the ability to order printed pieces for direct mail campaigns online. Integrating USADATA’s Leads Module, users now have the option to seamlessly supplement their print orders with targeted mailing lists and sales leads within the same transaction. The list selection options, including the geographic areas and target audience, are configurable and tailored to the end user to make finding the right leads both quick and easy.
“The Leads Module enables organizations with web-to-print or print-on-demand sites to easily integrate sales leads ordering and open a new revenue stream. Printable users will benefit from giving their customers access to the highest quality leads available through a simple, user-friendly workflow,” said Jon Rapkin, Vice President at USADATA.
“MarcomCentral automates and integrates many disparate processes. Having the power to query, segment and order prospects in real-time for your print campaign is exactly what direct marketers need today. The new USADATA Leads Module integration within MarcomCentral does this seamlessly,” said Jim Van Natter, VP Sales at Printable Technologies.
The Leads Module is easily configurable and is integrated with leading web-to-print solutions including MarcomCentral, allowing businesses to accomplish a variety of tasks including accepting orders, printing data files through their website, providing customizable designs to customers online and now offering targeted mailing lists and sales leads via USADATA’s Leads Module.