Business News

48HourPrint.com Partners With Loyalty Builders

Thursday 09. December 2010 - Research-Based Messaging With Instant Collaterals

Savvy business owners can now analyze their customers’ buying habits and then deliver a targeted marketing campaign thanks to a new partnership recently announced by 48HourPrint.com and Loyalty Builders.
The announcement resulted from the two companies’ desire to provide increased integrated marketing services to their customers by scientifically analyzing data and quickly developing customized messaging targeted toward peak buying periods.
“There is so much natural synergy between our goals that our partnership makes perfect sense both for us and for our customers,” said 48HourPrint.com Vice President Kevin Plankey. “Now companies can make marketing and sales decisions based around messaging that has been vetted through research. In a fast-paced marketplace, this partnership provides customers with a real competitive advantage.”
Portsmouth, NH-based Loyalty Builders uses advanced predictive analytics and customer segmentation techniques to pinpoint exactly which customers will buy next, what products or services they will buy and when they will buy them. It utilizes this information to build early warning systems to spot potential defectors and to create various marketing campaigns — cross-sell, up-sell, customer retention, and getting the second sale from one-time buyers.
“Our predictive analytics allow us to determine buying patterns accurately and efficiently, but the next step is to deliver a marketing campaign that can hit the street simultaneously,” said Loyalty Builders Vice President of Client Services Bill Vorias. “That’s what makes our relationship with 48HourPrint.com so vital – they’re able to quickly deliver a printed product that resonates with the customer.”