Newspaper & Mailroom

Postmedia Network Brings Sweet Deals to Canadian Shoppers

Monday 06. December 2010 - Today Postmedia Network announced the launch of SwarmJam, a collective buying site, powered by CityXpress. Consumers will be able to access great deals via Postmedia's vast and trusted network of newspapers and online properties. Deals offering 50% or better savings and catering to local businesses, consumers have access to products and services that are relevant, timely and valuable.

Group deals is a growing consumer category, rising in popularity. SwarmJam is a promotion based system using a platform through which consumers are connected with trusted local businesses. SwarmJam’s group buying service aims to offer savings of 50% or better, which for many deals can actually grow if more people sign on. For “progressive deals”, when the offer closes, the number of cumulative purchases determines what price is paid. So, these deals become better as subscribers share the promotion with friends, family and people in their social network.
“Consumers are always looking for a good deal, particularly at this time of year, and our advertisers are interested in new ways to engage customers. SwarmJam is the best of both worlds,” said Alvin Brouwer, President, Business Ventures, Postmedia Network. “Consumers can shop locally and seal the deal in a trusted environment, while advertisers gain access to new customers.”
This new advertising model creates an opportunity for non-traditional and smaller advertisers, who may not have big advertising budgets, to create new revenue streams. From discounts on beauty services to deals from the newest hot spot, with SwarmJam, advertisers can create competitive and unique incentives for consumers and in turn increase client acquisition in the process.
“We are thrilled to work with Postmedia Network to enhance the local shopping experience for Canadians,” said Phil Dubois, President and CEO, CityXpress. “SwarmJam brings new opportunities to serve up great deals to millions of new customers.”
The SwarmJam launch is supported by a national advertising campaign in Postmedia’s daily newspapers, websites and through social media.