Consumables

UPM and Monocle Magazine partner for Finland Survey

Thursday 02. December 2010 - UPM has partnered with Monocle - a leading business and cultural affairs magazine - to produce the Monocle Finland Survey.

Printed on three UPM grades, the Monocle Finland Survey covers all aspects of Finnish culture, economy and design. It is part of series of national surveys produced by Monocle which has previously included Lebanon and Sao Paulo in Brazil.
Two of Monocle’s London-based editors, Hugo Macdonald and Tom Morris along with Nordic correspondent, Elna Nykänen Andersson travelled throughout Finland, meeting with the nation’s leading thinkers, politicians, designers and entrepreneurs. They also worked with a host of local writers and photographers.
Tyler Brûlé, Monocle’s editor in chief, believes that the timing of the survey could not be better. “Finland is undergoing regeneration in many fields, with a select group of the country’s finest business people, academics, opinion builders, artists and sportsmen redefining brand Finland. We are excited to be in Finland at such a dynamic time, and are proud that Finland is our first nationwide survey in this part of the world.”
UPM papers were chosen for their high qualities both in terms of reproduction and finishing. UPM Finesse Premium Silk was chosen for the cover, UPM Fine for the text pages and UPM Finesse Matt for a special four-page feature on UPM – The Biofore Company.
“It is extremely pleasing to be able to collaborate with a high profile brand such as Monocle. Their commitment to quality design and print provides a perfect match to UPM’s paper offering.” says Marketing Director Kari Ylönen from UPM’s Paper Business Group.