Prepress

Atex Expands TEMIS Partnership and Announces 7 new Deals

Wednesday 01. December 2010 - Publishers Press, Erdee Media Groep, Sempre Editora, O Dia, Gruppo Editoriale L'Espresso, New York Daily News and Conde Nast to Adopt Joint Offering

– Atex and TEMIS to Showcase Joint Solutions at Online
Information 2010
– Polopoly 10 Web CMS to Include Unique Market-Leading
Functionalities
Atex and TEMIS announce that seven customers have already
selected the Atex Polopoly Web CMS and the TEMIS Content Enrichment solution.
Joint customers are leveraging the integrated solution to
automate their publishing processes through the Polopoly Web CMS platform,
including creating rich content packages, generating semantic driven landing
pages, interlinking content and powering XML-based advanced search
functionality.
“The Atex Web CMS and TEMIS Content Enrichment solution is
proving itself with leading media companies around the world as a
single-vendor system that drives traffic, increases page views and time spent
on sites, attracts unique visitors, thereby driving revenues for the
publisher,” said Jean Paul Chauvet, Executive Vice President, Global Sales
and Marketing, Atex. “Atex is soon to launch the new Polopoly 10 to include
further integration with the TEMIS Content Enrichment solution, so the
benefits to adopters of the system will further increase.”
“We are thrilled with the expansion of our partnership with
Atex. This alliance represents a significant growth opportunity for TEMIS and
aligns with our strategy to expand our global footprint,” said Charles Huot,
COO, TEMIS. “Luxid(R) helps publishers around the world to add value to their
content by extracting a wide range of entities and insights from text, create
richer metadata that allows for semantic navigation.”
Combined with a leading Web CMS system like Polopoly 10,
Luxid(R) increases the “discoverability” of content, enables Publishers to
repurpose their content assets and create new custom products, greatly
improves Search Engine Optimisation to attract new visitors, raises the
number of page views through smarter links, and finally creates new
advertising opportunities by linking ads to relevant content.
Going forward additional capabilities such as sentiment
analysis will also be available across all content. This will allow for
social media to be further enriched with the addition of automatic tagging
and classification, hence improving user generated content, blogs, forums,
rating and voting for example.
The rich functionalities of the product suite will be
showcased at the Online Information Conference, London Olympia- 30th November
to 2nd December where both Atex (stand #338) and TEMIS (stand #532) will be
hosting on demand demonstrations.

http://www.atex.com
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