Packaging
Global Packaging Leader MeadWestvaco Partners With inno360(TM) for Innovation Engine
Tuesday 23. November 2010 - MWV Exchange Collaboration Site, Enabling Breakthrough Innovation with Customers, Partners and Suppliers
inno360, Inc., today announced MeadWestvaco (MWV) has selected the inno360(TM) innovation engine and framework to power the packaging company’s new Open Innovation portal called “MWV Exchange”. Together the companies will work to connect customers, suppliers and partners both upstream and downstream in next generation innovation practices.
“Companies today are looking to connect more seamlessly with key suppliers and partners to innovate together,” said Glenn Wienkoop, CEO of inno360. “With the launch of MWV Exchange, global packaging leader MWV is breaking new ground among traditional supplier relationships, and bringing their innovative approach to developing valued packaging solutions to a new level. inno360 has played a key role in creating an open innovation platform and validating direct connections to customers, suppliers and partners.”
“Our new open innovation platform reflects our focus on innovation, and we are expanding our reach to capture and generate novel ideas and solutions to challenging problems,” said Alex Cedeno, vice president of Global Innovation for MWV. “Having access to the best in class, web-based networking tools gives MWV a clear competitive advantage in serving both our customers the brand owners, as well as strengthening our relationships with our suppliers.”
“By leveraging MWV Exchange (MWVExchange.com) as our Open Innovation management system, MWV taps into the expertise of employees, suppliers, customers, inventors and academicians to solve our toughest packaging challenges,” said Paul France, director of Open Innovation for MWV. “inno360’s advanced collaboration tools will accelerate our capability to innovate with others, and bring the outside in.”
“inno360(TM) is the result of more than two years of cooperative development with recognized leaders in open innovation,” said Frank Kovacs, chief marketing officer, inno360, Inc. “It is specifically focused on enabling collaborative innovation.” In 2009, Procter & Gamble contributed proprietary technology and know-how embedded in its Synergy Software as part of their commitment to co-developing inno360. Included in inno360(TM) is the next generation multi-tier release of these capabilities. Suppliers and partners are connected for seamless collaboration as an active part of an extended team of the company, facilitating faster awareness and time to innovation.