Packaging

UPGRADE YOUR PACKAGING FOR A STRONGER BRAND

Tuesday 16. November 2010 - Today's customers are used to placing personal demands on brands - including the packaging. Besides design and function, packaging is also about the management of the planet's resources and the impact on the environment.

In an age of climate consciousness, consumers dislike over-packaging and wastefulness while preferring smart and economical solutions. Brand owners who have learned this lesson add to their credibility, their brand image – and their competitiveness.
Any brand must relate to environmental issues in a clear way and deal with this matter in its brand communications. To be distinctive and strong, a brand must make a statement. The choice of a responsible packaging solution is a good start.
Packaging optimisation
You turn to Korsnäs for paper-based premium packaging material and the great scope of design possibilities it offers. With us, you also benefit from expertise and experience that help you optimise your design, function, economy and climate smartness. Korsnäs is a knowledge centre for the development of packaging solutions that take all these demands into account. Korsnäs Packaging Performance Service makes all this useful knowledge available to customers.
“It’s about creating value for the customer,” says Per Haglund, Director Sales & Marketing Paperboard Korsnäs. “Through Packaging Performance Service, Korsnäs has worked together with Cartonboard customers to optimise the use of Korsnäs’ various cartonboard qualities. This has led to better resource utilisation, reduced material consumption and in many cases improved package function. Now we are taking the next step, offering the same service to customers who buy Sack & Kraft paper and White Top Kraftliner. I see this as a journey of opportunities to get to know each other better and learn more about everyone’s contributions to the value chain – thus making fibre-based packaging more competitive and boosting profitability along the whole value chain.”
Packaging Performance Service involves a team of experts who solve packaging problems, develop new solutions, improve packaging features and design packages. Their expertise includes printing techniques and shelf impact as well as user friendliness. They submit packaging to physical testing and offer consulting services for assessments and recommendations. We are now able to offer this service to all customers, regardless of what material they buy from us.
Losing weight – a common good
One of the expert services we provide is lightweighting, which means material reduction. A lightweighting project aims to reduce the amount of material, usually by improving the design of the package and using a lower grammage. Our experts know our material and how it performs – and they have the methods, advanced equipment and competencies to offer you a high-performance product that weighs less.
The advantages of lightweighting are obvious. Less weight means lower cost. You get less material to pay for while the amount of waste at all stages – manufacturing, converting, packing and post-consumer handling – is effectively reduced. Less weight means better resource utilisation. Less raw material is required for manufacturing, less energy is used, smaller volumes are transported and the environmental footprint is smaller.
The use of light-weight, climate-smart and high-performance packaging of course reflects positively on your brand.
Climate smartness adds value
Korsnäs customers are primarily converters. They and their own customers are already very discerning when it comes to environmental issues. At Korsnäs, we have every intention of staying ahead in climate-smart packaging. We will continue to push towards sustainability in all aspects of our operations – responsible forestry, sourcing, production processes, energy management and distribution and logistics systems. These efforts form the basis for an informed choice of packaging supplier, not least in the luxury goods market.
In 2010, Korsnäs is attending Luxe Pack for the fourth time. This year our stand will focus on the knowledge content of our offer to the market, such as lightweighting and other benefits of our Packaging Performance Service.