Business News
Gruner + Jahr To Publish Cosmopolitan under license in Croatia from 2011
Monday 15. November 2010 - Gruner + Jahr International will introduce Cosmopolitan magazine under license to the Croatian market from January 2011. Cosmopolitan is the bestselling young women's publication worldwide, with separate editions in 60 countries, and is published by the Hearst Magazines International media corporation. Gruner + Jahr International has already successfully established the magazine in Spain and several other countries.
Cosmopolitan’s publisher in Croatia will be Adria Media, a Joint Venture between Gruner + Jahr and Sanoma Magazines International. It already has a successful presence in the Croatian market with the magazines ELLE, MEN’S HEALTH, GEO and STORY. The license takeover is expected to optimize the portfolio and strengthen its market position significantly.
Dr. Torsten-Jörn Klein, a member of the G+J executive board and President of G+J International, says: “By adding Cosmopolitan, another women’s magazine of high quality, to our Croatian portfolio, we keep the leading position in this segment and present us as a very attractive partner for advertisers.”