Inkjet & Digital Printing
Commercial Print Shop Doubles Digital Print Revenue in Two Months with the Xerox iGen4 EXP Press
Friday 12. November 2010 - Chroma Graphics sees digital press as growth catalyst for offset business
Just two months after installing Xerox Corporations (NYSE:XRX) iGen4 EXP press, Maryland-based Chroma Graphics doubled its digital print revenue, a feat that testifies to the power of Xerox technology and support it provides business.
The commercial print shop was the first worldwide to install the new press, which delivers up to 50 percent more high-quality impressions per page. The expanded 14.33″ x 26″ sheet size allows the company to produce more full-color, personalized mailers and has fueled growth in its traditional offset business.
“The larger sheet size and exceptional print quality allowed us to immediately tap new customers looking for high-impact, custom materials. It also gave our existing offset customers a way to supplement their longer runs with smaller, personalized jobs,” said Rusty Coolidge, president, Chroma Graphics. “This new technology is driving 25 percent growth in our overall print business.”
Using the iGen4 EXP press and uDirect software from XMPie, A Xerox Company, Chroma Graphics is producing customized direct mail pieces ranging from 18,000 personalized book offers for a university, to a smaller run of customized postcards to advertise discounts for active casino gamers. With the press and software in place, the company is also eyeing new business opportunities in the healthcare market, where personalized patient information is critical in marketing efforts.
Chroma Graphics began as a prepress operation and while it has expanded to a full-service print provider, color matching and sharp detail remains a hallmark. “The image quality of the iGen4 EXP is unbelievable – when we show a customer a sample, it pulls them away from a competitor that isnt using this technology,” Coolidge said.
Chroma Graphics took advantage of a variety of business development support from Xerox to help grow its business and target new markets. A Xerox Business Development Consultant provided sales training workshops and the company used Xerox ProfitAccelerator “Vertical Marketing Binders” and “Creating Relevant Direct Mail” kits to expand its client base and application offerings.