Business News
MWV Evolves Snack Packaging Solutions to Help Brands Put Best Face Forward on Shelf
Friday 29. October 2010 - New Design Better Promotes Brand, Shipping Efficiency and Retailer Handling
The snack container combines MWVs design and engineering expertise in barrier packaging and Interpress new converting technology in a next-generation paperboard container for packaged foods specifically designed to be more efficient and customizable.
MWV developed the product and is partnering with Interpress Technologies, an innovator and leader in printing and custom forming food packaging products.
“By designing a snack packaging solution that is paperboard based, we achieve a higher level of shipping efficiency due to its lighter weight and nestability features,” said Douglas Reid, marketing director, new business development, MWV. “The snack container has the potential to ship 8.3 times more containers on one pallet compared to composite cans, equaling sizeable savings.”
“We are pleased to offer brand owners a customizable package solution by allowing it to be produced in a variety of sizes, shapes, barrier types and seal options,” shared Reid.
The snack container options help enhance brand visibility, appearance and ease of retailer handling due to the shape. Unlike traditional round containers, which on average face the wrong direction 16 percent of the time, the snack container prevents confusion at shelf level. This is an important factor in an ever-changing and highly competitive space for consumers attention. In a concept test the snack container packaging shows it will help promote product sales over the composite can.
MWV and Interpress are working on a second iteration of the product that offers both an oxygen barrier and an airtight, hermetically-sealed lid, which is ideal for packaging nuts, chips and other snacks that contain oils. The seal is essential to preserve the quality of these perishable types of food.
All MWV paperboards are compliant with a full range of rigorous, global food contact and safety standards including USFDA, ISEGA, CONEG, ASTM and RoHS.
MWV and Interpress will be exhibiting the new snack container at PACK EXPO, Oct. 31 – Nov. 3, in Chicago at the McCormick Center Booth #S-1091.