Business News
Publishing in Any Tablet Format with vjoon K4
Wednesday 27. October 2010 - A quick, simple way of delivering digital content to iPads, Android tablets, and other future platforms, automatically reformatting page, and benefiting from efficient end-to-end processes throughout the production chain
vjoon continues to resolutely implement the Unified Publishing Process, enabling easy multi-platform and multi-screen publishing for both media companies and corporate publishers. The integration of K4 with the Adobe Digital Publishing Suite enables highly automated production of individual digital editions for diverse tablets such as Apple iPad, Samsung Galaxy, RIM Playbook, and other upcoming Adobe AIR-based devices. The comprehensive E-commerce and Analytics Services beyond the Digital Publishing Suite are benefiting both media companies and corporate publishers. For one, they support flexible payment and merchandising models to monetize content directly, for example, via the Apple App Store and the Google Apps Marketplace. For the other, online analysis tools such as Adobe SiteCatalyst (powered by Omniture) provide a global means of assessing advertising effectiveness. They enable publishers to accurately track and rate usage behaviors, optimize their digital editions accordingly, and boost advertising revenue. K4 customers like WIRED, The New Yorker, The Red Bulletin, bulletin by Credit Suisse and the German Wandermagazin already take advantage of the Adobe Digital Publishing Suite. Professional publishers that would like to deploy and sell commercial applications prior to general availability of the Digital Publishing Suite are invited to join the Adobe Digital Magazine Publishing Prerelease Program.
These days, publishers face the daunting challenge of producing printed editions as well as digital editions in different page formats and for a wide array of mobile devices (iPad, Android tablets, and many more) – all at the same time and under great cost and deadline pressure. To do this in the digital era, publishers need solutions that enable them to elevate design as a competitive advantage, attract advertising customers, optimize publishing processes, drive down production costs, and support flexible business models. “Adobe’s new Digital Publishing Suite includes a spectrum of services and viewer technology to empower publishers to create, produce, distribute and commercialize their magazines,” said Zeke Koch, director of product management for Digital Publishing at Adobe. “The vjoon K4 publishing platform and the Adobe Digital Publishing Suite allow professional publishers to efficiently automate the magazine application production process.”
“Publishing houses and corporate publishers are confronted with a huge and growing diversity of output devices spreading throughout their target groups. Consequently, the effort and costs of producing digital editions are skyrocketing, while marketing is just getting off the ground,” says Andreas Schrader, CEO of vjoon GmbH. “Adobe and vjoon saw these problems early on and developed pinpoint-precise strategies to solve them. The Digital Publishing Suite of services compliments the production processes enabled by vjoon.”
One of the many ways of enhancing productivity is to substitute automated processes for routine manual chores. vjoon K4 automatically converts individual pages into any format, also adapting styles and units of measure, for example, from millimeters to pixels. What’s more, automated processes in vjoon K4 can export individual articles or complete issues in the .issue file format to the Distribution Service of the Digital Publishing Suite. This lightens editors and layout designers’s workload, freeing them to devote their time and resources to realizing creative ideas. And it helps publishing houses cap costs because they can get all the extra work done without necessarily hiring more staff.
The production flow may also be supervised in a central web client. Its views show pages in the given target format, either as a single page, as double-page layouts, or as stacks. All the status information is also displayed. The editor-in-chief, project manager, director, or executive can then post digital sticky notes with comments and revisions for editors and layout designers’s reference in Adobe InDesign or InCopy. If desired, they can even communicate by way of a live chat.