Business News

Circulation Success for titles of AUTO BILD GROUP

Tuesday 19. October 2010 - AUTO BILD ALLRAD and AUTO BILD SPORTSCARS increase circulation and AUTO BILD KLASSIK with record edition

Axel Springer Auto Verlag’s titles AUTO BILD ALLRAD, AUTO BILD KLASSIK and AUTO BILD SPORTSCARS achieved a significant increase in circulation in the third quarter of 2010, according to the IVW.

AUTO BILD ALLRAD increased the number of sold copies to 78,540, an increase of 20.7% over previous year’s quarter. Even compared to the previous quarter, an increase of 15.3% was achieved.

AUTO BILD KLASSIK sold 139,701 copies, and thus 19.4% more than in the previous quarter. The issue 4/2010 sold 140.288 copies, the highest circulation magazine in its history. AUTO BILD KLASSIK was first reported by the IVW in the first quarter of 2010.

AUTO BILD SPORTSCARS increased its circulation to 71,539 copies in the third quarter. This means an increase of 5.2% over the previous quarter and a 1% increase over the previous year.

David Loeffler, CEO Axel Springer Auto Verlag: “With the AUTO BILD brand, we fill all the important segments on the subject of automobiles. The current results confirm our strategy of brand expansion. AUTO BILD KLASSIK is just one of the biggest success stories among the newly launched magazines in Germany.”