Business News

A New Twist on Dispensing

RPC Bramlage-Wiko has extended its standard range of airless dispensers with Twist Up, a new concept whose action delivers both speed of convenience for consumers and enhanced marketing opportunities for personal care brands.

Friday 15. October 2010 - RPC Bramlage-Wiko has extended its standard range of airless dispensers with Twist Up, a new concept whose action delivers both speed of convenience for consumers and enhanced marketing opportunities for personal care brands.

Twist Up works by turning the upper part of the container to reveal the dispensing head. As a result, the overall pack can mimic the appearance of a conventional overcapped dispenser to match product range branding while offering fast, convenient access to the product.

Modelled on RPC‘s successful slimline Magic SL pump system and developed in close co-operation with the Packaging Department of Beiersdorf, the dispenser offers consistent controlled dosing and hygienic application of lotions, creams and gels. In addition, the dispenser automatically closes in the ‘down’ position to protect contents.

Three standard sizes are available: 20 ml, 30 ml and 50 ml. Several decorative options are offered to customise the container, including foil stamping of the twistable upper section.

“The Magic SL system has been extremely popular with brands looking to create a stylish, elegant packaging solution,” explains Günter Pohlmann of RPC Bramlage. “The addition of Twist Up offers a new twist which we are confident will prove equally successful.”