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Kodak Names Jotwani to Lead Consumer Digital Businesses and Marketing
Friday 01. October 2010 - Experienced Business Leader Elected Senior Vice President, Effective Immediately
Eastman Kodak Company (NYSE:EK) today named Pradeep Jotwani to lead its consumer digital businesses and corporate marketing efforts, effective immediately.
As President of Kodaks Consumer Digital Imaging Group, Jotwani will report to Kodak President and Chief Operating Officer Philip J. Faraci. The company also named Jotwani to serve as Kodaks Chief Marketing Officer, and in that capacity he will report to Chairman and Chief Executive Officer Antonio M. Perez. The companys Board of Directors has elected him a Senior Vice President of the company.
Jotwani, 56, left Hewlett-Packard Company in 2007 as Senior Vice President, Supplies, Imaging and Printing Group. Under his direction, this business was the industry-leading supplier. Prior to that assignment, Jotwani was President of HPs Consumer Business Organization, which he formed. This organization represented HPs first formal sales and marketing organization focused specifically on the consumer market. He also served as HPs executive sponsor for Customer Relationship Management (CRM) and founded hpshopping.com, the companys e-commerce store.
As President of the Consumer Digital Imaging Group, he will be responsible for Kodaks digital cameras, picture frames, pocket video cameras, kiosks, imaging sensors, consumer inkjet printers and the Kodak Gallery, the companys online photo service. As Kodaks CMO, Jotwani will be responsible for customer relationship management, brand management, business-to-business and business-to-consumer marketing, communications and public affairs, online commerce, and the companys website, www.kodak.com.
Jotwanis assignment at Kodak involves creating a consumer hub – assembling all in one place the consumer digital businesses and the marketing thats required to make them successful. By combining the consumer products, the brand and the customer relationship management activities, Kodak will be able to build a stronger consumer business and maximize its pursuit of profitable growth.
“Pradeep Jotwani knows how to grow businesses, and thats why I am excited to welcome him to Kodak,” Perez said. “He not only grows businesses, he also grows them profitably through operational excellence and the smart use of technology. He understands the power of brands and how to use them to achieve growth. I look forward to watching Pradeep apply his leadership skills in the service of Kodak.”
Jotwani is a native of India. In 1975, he earned a degree in Mechanical Engineering from the Indian Institute of Technology, Kanpur, and two years later, a Masters in Industrial Engineering from the University of Wisconsin. He received an MBA from Stanford Universitys Graduate School of Business in 1982. After 25 years at HP, and prior to joining Kodak, Jotwani served as an operating executive at a private equity firm, participated on several corporate boards, was a Leadership Fellow at Stanford Universitys Graduate School of Business, and lent his time to a series of civic and non-profit organizations. He continues to serve on the board of RealNetworks, Inc. (Nasdaq:RNWK), a pioneer of streaming media and a provider of network-delivered digital media products and services worldwide.
“I am excited to play a part in the historic transformation of one of the worlds great companies,” Jotwani said. “I have worked in the industries in which Kodak participates for many years, and I have enormous respect for the companys technology, products, people and brand. I look forward to leveraging those assets to help drive profitable growth.”
Jotwani, who resides in Palo Alto, California, will be based in Silicon Valley. This will allow him to travel more often and more directly to the emerging markets of Asia, including China and India, where the company plans to increase investment in order to take advantage of the regions economic growth. California also is home to Kodaks consumer inkjet business and the Kodak Gallery.