Business News

Heather Perram Frank Named Vice President of Vertical Development for USA TODAY

Monday 27. September 2010 - USA TODAY has announced Heather Frank has been named vice president of vertical development for USA TODAY. Frank will oversee the department dedicated to the creation and implementation of new as well as existing vertical content areas.

“Heather came to USA TODAY just a few short months ago and has really had tremendous success in developing our health and lifestyle vertical. We look forward to her applying her knowledge and experience to developing all of our future verticals,” said David L. Hunke, president and publisher of USA TODAY.

Frank joined USA TODAY in 2010 as general manager of USA TODAY’s YOUR LIFE health and lifestyle vertical. Previously, she led the content programming and operations teams for RevolutionHealth.com. Prior to that, she was the editor-in-chief for Meredith Corporation’s women’s lifestyle sites.

From 1997 to 2003, she was an executive at America Online, where she led editorial teams in developing programming in response to popular culture and current events. Prior to joining AOL, Frank was the general manager for new media at WHERE magazines. Frank is a graduate of Newcomb College.