Business News
Specialty Print Communications Adds CMYK Personalization with KODAK PROSPER S10 Imprinting System
Tuesday 21. September 2010 - Growing commercial printer enhances direct mail capabilities with latest investment
Specialty Print Communications (SPC) of Niles, IL is committed to implementing cutting-edge digital technology to meet the needs of its customers. With a record of strong growth and success over the past few years, SPC is once again taking the lead as it installs CMYK capability on four of its PROSPER S10 Imprinting Systems. The company also uses three KODAK NEXPRESS Digital Production Color Presses, two KODAK VERSAMARK DS6240 Printing Systems, and eight additional PROSPER S10 Imprinting Systems in its state-of-the-art production facility.
“Todays marketers know more about their consumers than ever before,” noted Adam LeFebvre, President of SPC, “so being able to customize direct mail with that information makes it much more effective. And being able to customize in full color, with high quality, makes it even better. This new capability will set us apart from our competitors.”
The PROSPER S10 System is designed to enable part-page and full-page variable print inline at full speeds with a web offset press or web finishing line. With the process color capability in the PROSPER S10 System, print and marketing service providers are now able to leverage the specialty printing capabilities of offsetincluding metallics, heavy color saturation, scratch-off coatings, and other specialty inksto create a high-value product that can be customized with process color imaging inline at high production speeds. This is ideal for direct mail pieces, catalogs, and other custom publishing solutions.
“Personalization is known to drive a higher response and a more robust return on marketing investment (ROMI), and this KODAK Solution gives customers a game-changing bridge between high-value offset color and high-quality full-color variable communications imprinting in the hybrid environment,” said Ronen Cohen, Vice President, Inkjet Printing Solutions, Kodak. “SPC is always looking to add value for its clients and this is the next logical step.”
The KODAK PROSPER S10 System, which uses KODAK Stream Inkjet Technology, was launched earlier this year as a monochrome imprinting system for delivering offset class variable data applications produced inline with web offset presses and finishing equipment at up to 1,000 fpm/305 mpm. With flexible mounting options, it integrates seamlessly with web offset presses and web finishing lines using a variety of third-party printing towers to add variable data to offset printed materials at a resolution of 600 dpi.
The solution features a print width of 4.16 inches/10.56 cm. and pigment-based process color inks that offer fade, scratch, and water resistance, increasing throughput and eliminating the need for additional standalone equipment.
“Our adoption of CMYK capability for the PROSPER S10 System enables us to maximize our capital investments in offset printing equipment,” explained Dustin LeFebvre, Executive Vice President of Marketing, SPC. “The industry is very competitive, and we need to position ourselves for success by making the most of every opportunity. Kodak has been a great partner over the yearshelping us identify opportunities for revenue and profit growth.”
KODAK Products are backed by KODAK Service and Support. KODAK Service and Support is made up of more than 3,000 professionals in 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for commercial printing, graphic communications, document imaging, data storage and retail industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.