Business News

Mark Andy challenges digital at Labelexpo Americas

Thursday 02. September 2010 - A dedicated presentation, "It's Not About Digital - It's About Performance" will be showcased live at the Mark Andy booth (319) at Labelexpo Americas 2010, in Chicago. The new Mark Andy Performance Series P5 and P7 models will both be on display with the P5 focused on the benefits of using in-line flexo for short runs. An interactive print station area which attendees can experience as a hands-on display will also be a highlight for converters.

‘Short run demand continues to dominate discussions in the label printing industry and Mark Andy has a strong, proven solution,’ said Mary Sullivan, director, global marketing at Mark Andy. ‘Costs, setup times and ease of operation are all arguments used to position digital printing as the sole solution for short run projects. The technology of the Performance Series by Mark Andy shatters these perceptions.’

Central to the Performance Series’ design for short run printing is its print station/print deck design. A new plate roll system allows for repeat sizes as small as 5 ? inches, extensively reducing plate costs. Ink costs are also lowered due to the small amounts required for shorter production runs – as little as 6 oz. ink per station. New web path designs and advanced registration capabilities of the Performance Series can reduce setup waste as much as 60 percent over conventional in-line flexo technologies, says Mark Andy.

The Performance Series design has also eliminated several operator steps, meaning set-up of a four-color job can be completed in just two minutes and a single station sets up in less than 30 seconds. ‘Ease of operation is another critical result of the print station design,’ says Mary Sullivan. ‘The innovative load-and-lock inking system, self-positioning doctor blades, easy-to-operate controls and wide open access make this press simple and swift for any operator, regardless of skill level.’